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Harvard Business School Press
Feb 2001, hc
$37.50


Evolve: Succeeding in the Digital Culture of Tomorrow
by Rosabeth Moss Kanter

Rosabeth Moss Kanter argues that the Internet and its associated technologies have at once enforced and enabled a new way of living and working she calls "e-culture." Derived from basic principles of community -- shared identity, shared knowledge, mutual collaboration -- this phenomenon is transforming both the business and the human side of organizations: the heart and soul of the New Economy. Based on revealing inside stories of companies from Kanter's exclusive research, over 300 in-depth interviews, and a global survey of nearly 800 corporations and startups, Evolve! provides a blueprint for what organizations at all stages of Net change must do to incorporate the powerful principles of e-culture into their businesses. It reveals what to change, how to change, and also what enduring principles should remain.

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