About Us Events On Our Shelves Subscribe Harvard Clothing
About Harvard Book Store: who we are, where we are Our award-winning author event series schedule Subscribe to our Weekly Newsletter University clothing for men, women, and children
On Our Shelves

Oxford University Press
hardcover

Jul 2010


Our Price: $27.95

The Flight of the Century: Charles Lindbergh & the Rise of American Aviation

by Thomas Kessner

In The Flight of the Century, Thomas Kessner takes a fresh look at one of America’s greatest moments, explaining how what was essentially a publicity stunt became a turning point in history. He recreates the flight itself and the euphoric reaction to it on both sides of the Atlantic, and argues that Lindbergh’s amazing feat occurred just when the world—still struggling with the disillusionment of WWI—desperately needed a hero to restore a sense of optimism and innocence.

Kessner also shows how new forms of mass media made Lindbergh into the most famous international celebrity of his time, casting him in the role of a humble yet dashing American hero of rural origins and traditional values. Much has been made of Lindbergh’s personal integrity and his refusal to cash in on his fame. But Kessner reveals that Lindbergh was closely allied with, and managed by, a group of powerful businessmen—Harry Guggenheim, Dwight Morrow, and Henry Breckenridge chief among them—who sought to exploit aviation for mass transport and massive profits. Their efforts paid off as commercial air traffic soared from 6,000 passengers in 1926 to 173,000 passengers in 1929. Kessner’s book is the first to fully explore Lindbergh’s central role in promoting the airline industry—the rise of which has influenced everything from where we live to how we wage war and do business.

© 1999-2010 Harvard Book Store | 1256 Massachusetts Avenue | Cambridge, MA 02138 | Tel: (617) 661-1515 | Toll Free: (800) 542-READ
None of our featured or recommended titles were chosen as a result of influence or payment by any publisher or distributor.
How to get to our events. Events archives. Monthly calendar of all our events. Current event listings. Winners of various book prizes. Our collection of used books. Great books at great prices. Book recommendations by our savvy staff. A selection of books, all 20% off. The latest new books. Our best sellers, updated weekly and 20% off. Get in touch with Harvard Book Store. How to get here. Our privacy concerns. Join now and get 20% off coupons. The history of Harvard Book Store.