David Rose

discusses

Enchanted Objects:
Design, Human Desire, and the Internet of Things

Date

Jul
17
Thursday
July 17, 2014
7:00 PM

Location

Harvard Book Store
1256 Massachusetts Ave., Cambridge, MA 02138

Tickets

This event is free; no tickets are required.

Harvard Book Store welcomes award–winning entrepreneur and CEO of Ditto Labs DAVID ROSE for a discussion of his book Enchanted Objects: Design, Human Desire, and the Internet of Things.

In the tradition of Who Owns the Future? and The Second Machine Age, an MIT Media Lab scientist imagines how everyday objects can intuit our needs and improve our lives.

We are now standing at the precipice of the next transformative development: the Internet of Things. Soon, connected technology will be embedded in hundreds of everyday objects we already use: our cars, wallets, watches, umbrellas, even our trash cans. These objects will respond to our needs, come to know us, and learn to think on our behalf. David Rose calls these devices—which are just beginning to creep into the marketplace—Enchanted Objects.

Some believe the future will look like more of the same—more smartphones, tablets, screens embedded in every conceivable surface. Rose has a different vision: technology that atomizes, combining itself with the objects that make up the very fabric of daily living. Such technology will be woven into the background of our environment, enhancing human relationships and channeling desires for omniscience, long life, and creative expression. The enchanted objects of fairy tales and science fiction will enter real life.

Groundbreaking, timely, and provocative, Enchanted Objects is a blueprint for a better future, where efficient solutions come hand in hand with technology that delights our senses. It is essential reading for designers, technologists, entrepreneurs, business leaders, and anyone who wishes to understand the future and stay relevant in the Internet of Things.

David Rose
David Rose

David Rose

David Rose is an award-winning entrepreneur and instructor at the MIT Media Lab, specializing in how digital information interfaces with the physical environment. A former CEO at Vitality, a company that reinvented medication packaging, he founded Ambient Devices, which pioneered technology to embed Internet information in everyday objects like lamps, mirrors, and umbrellas. Currently Rose is the CEO of Ditto Labs, and his work has been featured at New York Museum of Modern Art and in The New York Times, and parodied on The Colbert Report. A frequent speaker at conferences and for corporations, he lives in Brookline, Massachusetts, with his wife and two children.
 

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