Each event in this series costs $4; for more information or registration, call the CCAE at (617) 547-6789.

Tom Chappell, author of Managing Upside Down Tom Chappell has created one of America's most extraordinary success stories by turning a mom-and-pop natural healthcare company started on a $5,000 loan into a nationally recognized brand with $28 million and counting in sales. Chappell achieved his rapid growth and profitability by "managing upside down" -- focusing on social values and respect for the environment to increase customer satisfaction and the bottom line. His story will help you manage for social aims and profit, redefine leadership in a values-driven company, and develop a competitive advantage around shared values among customers, owners, and employees. Wednesday, October 20, 8:00 P.M. 99 Brattle Street. $4.00

Jonathan Ezor, author of Clicking Through The Internet presents a new universe of opportunities for businesses of every size. The upside and the risk are magnified for smaller companies, because they have more at stake. Most big businesses have armies of exerts maneuvering the logistics of high-tech Web sites, Internet distribution, and marketing initiatives. In the meantime, smaller companies are still trying to decide whether to take the plunge - unsure how to go about it. Mr. Ezor will give us some clear guidance on how to develop an overall Internet strategy. With all that's at stake on the Internet, business owners can't afford to be uninformed about the risks - and opportunities - that await them in cyberspace. Thursday, November 4, 8:00 P.M. 56 Brattle Street. $4.00

Naomi Klein, author of No Logo: Solutions for a Sold Planet There's a bad moon rising against corporate global branding - No Logo is the warning on the label. Once a poster boy for the new economy, Bill Gates has becone a global whipping boy. The Nike swoosh is quickly losing its cachet, equated now with sweatshop labor. Naomi Klein, in No Logo, uncovers a betrayal of the central promises of the information age: choice, interactivity, and increased freedom. Instead, job security and consumer choice have been swallowed whole by companies who enlist us as their human billboards and spokesmen. Come find out about the new resistance that will change consumer culture in the 21st Century. Friday, November 19, 7:30 P.M. 42 Brattle Street. $4.00